Purchasing behaviour of travellers to be focus of 2010: Rob Flint, Exec GM, Asia Pacific, FCm Travel Solutions

According to corporate travel and expense management specialist, FCm Travel Solutions, companies have been closely monitoring their travellers’ purchasing behaviour as a way of identifying further cost savings. Rob Flint, Executive General Manager, Asia Pacific, FCm Travel Solutions said that companies were keen to ensure the cost saving benefits they received during the global financial crisis in 2009 were maintained as market conditions improved and airfare and accommodation prices rebounded. As a result, travel management reporting had taken on a new level of importance with corporates looking to squeeze as much value from their travel budget as possible.

“While 2009 was about airline, hotel and TMC (Travel Management Company) contracts, the focus for 2010 is on holistic purchasing behaviour of travellers. The first half of 2010 has seen clients relying on TMC travel data reporting to identify reasons for missed savings. Clients have been using these reports to gain a better understanding of the ‘why’ factor of individual buying behaviour and then using that information to implement more cost effective travel purchasing strategies. Corporates are using multi-level reporting to study individual traveller activity to look at who the traveller is, their itinerary details and what the reason code is behind their booking,” added Flint.  

logo Purchasing behaviour of travellers to be focus of 2010: Rob Flint, Exec GM, Asia Pacific, FCm Travel Solutions

He added that in some cases a traveller may need to book an airfare which isn’t the lowest cost option, because they need flexibility for their travel or for some other itinerary-related reason. As a result companies are looking at these kinds of bookings to find out why there are missed savings. By looking at the booking patterns of individual travellers, companies get a much clearer insight into how and why their travel dollars are being spent and if there needs to be any tightening of travel policies.

Flint also stated that clear and concise travel management reports on lost savings that were categorised by individual traveller and department were making it easier for corporates to understand the reasons behind each booking and to reach out to travel policy offenders.

“Reporting provides tangible evidence of non-compliance and puts individual traveller buying behaviour under the microscope for all to see, which acts as a powerful tool for conformity. Companies are using reporting tools to analyse individual booking behaviour and curb any travel cost blowouts as the market strengthens and the rock-bottom prices of 2009 eventually disappear post the global financial crisis,” added Flint.

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